Presentation given at Norwegian Design Council's Business and Innovation conference 2009.

The Business and Innovation conference (“Næringslivsdagen”) is an annual business and design conference directed by the Norwegian Design Council ("Norsk Designråd") and focuses on the use of design as an important mean to develop good innovation.

Tom Ingvoldstad presented our reflections on the importance of dedication from top management to succeed in the development of breakthrough innovations. This is based on our experiences with the innovation process, how it is handled in many companies and all the possible problems that stand in the way for realising strong and strategically important concepts. He also gave some recommendations on this can be resolved to ensure better results with your innovation efforts.

You can view the presentation here (in Norwegian):



The other presentations from the conference (some in Norwegian and some in English) are available in the Norwegian Design Council’s Multimedia Gallery.