Jeanette Torp, Strategic Advisor OFK, and Yngve Kristiansen, CEO EDGE Consultants
6.05.2009 CASE PRESENTATION
From research-based consumer insight to strategies and successful communication. This was one of the topics on the agenda when the Norwegian Market Research Association (NMF) invited to their conference “Brand Building 2009 - Effective Communication” in Oslo, Norway, on the 5th of May.
The presentation described how “Opplysningskontoret for kjøtt” (OFK) successfully revised the communication concept “MatPrat” on their website and in other communication channels (TV, print etc.). One of the results was a 63 % growth in unique visitors on the website (December 2008 vs. 2007).
Speakers were Jeanette Torp, Strategic Advisor at OFK, and Yngve Kristiansen, CEO at EDGE Consultants. |